We undertook several photoshoots of Premier League players as part of the EE Hope United campaign against hate and discrimination in football. Each player wore an individual shirt which was a graphical representation of the abuse they received online. Once captured, the images were then graded to match the rest of the creative.
In addition to the public facing activities, BT and EE also ran an internal engagement programme featuring employees - you can also see some of the final creative below.
When the campaign was expanded to include 'GAY VAR' examining homophobic abuse in football, we also captured the Tom Allen and Joe Cole images used to front the activity.
